POPROCKS.COM
The online home of Jess Barron

Web content and community expert, writer, editor, blogger, and internet video producer.
Bio | Resume/CV

You can also find me on:
LinkedIn | twitter | flickr | yoostar | vimeo

In 2004, a guy who I don't know named Jeremy Abbate saw my website and wrote a song called "I Wanna Be As Cool As Jessica Barron." It still amuses me. Here's the mp3 and here are the lyrics.

Archives (slowly being reconstructed):
December 2009
November 2009
October 2009
September 2009
August 2009
June 2009
June 2008
December 2005
September 2005
August 2005
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December 2003
October 2001
September 2001
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May 2000
March 2000
October 1999
August 1999
July 1999
June 1999

See how this site looked in 1998
Poprocks.com screenshot from early 1998
and how the place looked in 2000.
Poprocks.com from June 2000
Yahoo counted me as a "cool person" from 1997-2001. How far have I fallen?!
Yahoo counted me among the "Cool People" in 1997-1998.
The internets have come a long way, baby...

November 9, 2001 California -- It's the Cheese
"Happy cows make great cheese, and happy cows live in California."
--a cheesy quote from California dairy farmers’ ubiquitous "It's the Cheese" tv ad campaign.

"California is the only state that touches both Mexico and Canada."
--Mindy, my (actually quite) intelligent friend who received her B.A. from Vassar.


Three things:

1. It's November 9, and it's 75 degrees, and I'm wearing sandals.
2. As of next week, I will have lived in my loft for one calendar year. I'm actually planning to stay here one more year. This fact may not sound exciting to you, but this will be the first time since I was 17-years-old (ten years ago) that I've lived in the same dwelling for longer than 12 months.
3. I really do love California. Well, mostly I love Los Angeles and San Francisco (I can say with some certainty that I do not love Bakersfield, Fresno, Sacramento, San Diego, or Davis. But I will admit that there is still something interesting about places like Pasadena, pre-fab Palo Alto, and Sausalito.)

Though I do not unconditionally love all the other California cities, there is something I do love about driving the 5 from bottom to top, my eyes lingering along the vast bountiful fields filled with fruit year-round, intersected by elaborate aqueducts, and lined with neat rows of plants and trees. As I reach northern California, I can't help but ogle the gorgeous soft rolling grassy green hills. Unlike the jutting mountain-like hills of New Hampshire or Vermont, northern California's hills seem take special care not to block out the sun.

Sometimes I think I'm one of the only people who loves both San Francisco and Los Angeles. I am, quite possibly, the only person foolish enough to admit in writing that I love Los Angeles a bit more. A few days after moving to SF last fall, I was invited to a loft party in SOMA. While being introduced to a woman around my age, I accidentally mentioned that I had just moved to the city from Los Angeles. Her immediate self-satisfied response was, "Well, at least you're in a better city now!" I tried to explain to her that not everyone is completely brainwashed that the Bay Area is the best place to live, but it wasn't worth getting in a bitch fight and/or shattering her idea of reality.

When I lived on the East Coast in Boston in 1996, I always assumed I would move to San Francisco. SF was so cool -- it was the dot.com epicenter -- (and I was already working at Monster.com and completely bought in on "The Revolution," as stupid as that now sounds.) Los Angeles seemed sort of tacky in comparison. When I was trying to get my employers at Wildweb to pay for my transfer to Los Angeles in 1999 (from Boston) my friend and manager, Eliot, a former Angeleno, had warned me, "People in the Bay-Area treat Los Angeles as if it's this big, dumb dog. And Los Angeles maybe kind of just accepts that stereotype, because I don't think LA really cares about the image as much as people might think. But anyone who lives there knows that LA actually has a lot of things, particularly in Los Feliz and Silverlake, that are just as cool, if not cooler than anything they have up there. Plus there are more artists."

With Eliot's assistance and a bit of luck, I did end up being transferred from Boston to Los Angeles, and when I arrived there, I found a place that was so strange and filled with people who all had huge dreams and bizarre quirks. I was convinced, and still am, that it had to have been created by someone's imagination like some kind of trippy cartoon. The way the sunlight hits the buildings at 3 in the afternoon, the shadows and colors are so dramatic, you constantly feel like those scenes in a movie where they close-up on the lover beaming down over the beloved's face. (I swear I wasn't much of a romantic until I moved to Los California.)

I know, no one's supposed to love Hell-ay, but I did. I fell in love with the city no one was supposed to love, just as easily as I fell in love with the goofy messed-up boy in my life who was daring me to love him.

When my friend Jeff and I decided to go west just over two years ago, he was living in Williamsburg, Brooklyn, which he loved, except for the sweltering summer heat waves that kept everyone inside hovering around an air conditioner. Jeff and I had been friends since we were fifteen. We grew up in a Massachusetts suburb and met in a public school Latin class. Three years after my graduation from Vassar, I was living in Cambridge, MA and hating everything about the uptight Bostonian East Coast attitude. I had already been bitten by the Burning Man bug, and realized that the majority of Black Rock City's inhabitants hailed from the West Coast.

"When a lot of people get together in the best places things go glimmering. The thing is to have a lot of people in the center of the world, wherever that happens to be. Then things go glimmering." I beckoned Jeff to move west with me, peppering my speech with lines from "Absolution," one of my favorite F. Scott Fitzgerald short stories.

Two of our other friends Paul and Hillary already lived in the City of Quartz. Paul lived in Santa Monica studying architecture at Sci Arc and Hillary lived in Hollywood and worked in acquisitions at Fox. Jeff became convinced. The only decision was whether to find an apartment in cool-kid Los Feliz or out by the sparkly ocean in Santa Monica. Our jobs on the Westside dictated our choice, and I found that I could be happy living anywhere in Los Angeles, even in West LA where we were surrounded by UCLA kids and families with Spanish-style bungalows with immaculate lawns.

Maybe I loved Los Angeles most because I hit it at an interesting time in my life. I was really ready to begin everything. I wanted to dance all night to glam rock in Hollywood clubs with strippers and guys in bands. I wanted to dress even more flamboyantly. I wanted to learn to rollerblade while watching the sun set over the ocean and licking the salt from my lips.

Maybe I loved Los Angeles because I hit it at an interesting time in its life. I saw the entertainment dot.com bubble from the inside. My P-2-P MP3 start-up company was headquartered in Beverly Hills and majority-owned by mogul Michael Ovitz. The people I met were writers, photographers, painters, musicians, and actors (some whose names you’d recognize, and some who you would not), and they didn’t all hail from New England or go to college in the Northeast. They had their own unique dreams and they weren't doing these things just because their families expected them to.

A few weekends ago while walking barefoot on San Francisco's Ocean Beach, Mindy and I were speculating about which, if any, states could successfully succeed from the Union. "California is probably the only one that could do it, right?" I ventured.

"Well, California is the only state that touches both Mexico and Canada," Mindy said.

"California doesn't touch Canada!" I exclaimed, and both of us immediately started laughing.

"I can’t believe I said that," Mindy said, while still giggling. "It's stuff like that that makes people in Washington and Oregon hate Californians."

I admitted that I sometimes pictured the map that way too. I suppose that confirms it -- we're officially Californians now.

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posted by Jess Barron @ 8:39 PM