| September 15, 2005 | Getting Into The Hot Zone |
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A few weeks back I alluded to some cool upcoming content on Yahoo! that I couldn't tell you about on my blog. One of those supersecret things is about to launch in just over a week -- it's Kevin Sites in the Hot Zone. So, Kevin Sites is this hunky war-correspondent-turned-solo-journalist (or "SoJo," if you will) who is working for Yahoo! and spending the next 365 days travelling around the world dropping into all the areas of armed conflict. Kevin will travel without a crew and transmit video content and his thoughts via blog-posts. Here are some of the places he's going over the next year (you may have heard of them): You can read the articles from The New York Times and The LA Times. It's pretty exciting stuff. "What the heck is Yahoo! up to?" Well, I would tell you more, but then they'd hafta fire me. Please note: many of these articles about Kevin Sites in the Hot Zone describe this as Yahoo!'s first foray into the world of original content creation. This is not correct. Yahoo! Finance produced the original video show FinanceVision back in 2000. It was cut in 2002 during the downturn. The Yahoo! Sports team has also been producing original sports reporting and a weekly video show called SportsStream for the past 2 or 3 years. So, the whole "Yahoo is just starting to create original content" angle in the stories isn't painting the whole picture. Labels: content, hot zone, journalism, yahoo posted by Jess Barron @ 11:57 PM 
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