| October 11, 2005 | Why Am I Leaving San Francisco for Santa Monica? |
 I'm excited to announce that next week I'm relocating to Yahoo!'s new Santa Monica office. I'll continue to fulfill my current role as Senior Editor for the U.S. broadband portals (SBC, BellSouth, Verizon, and Plus), but I'll be working among the Full Coverage and Yahoo! News teams who have recently moved down south to be part of the new Yahoo! Media Group. "Why the hell are you leaving San Francisco?" at least hundreds of people have asked, yelled, emailed, and pinged me. It sounds like some people think I have a lotta explainin' to do -- so here are the main reasons why I'm so glad to be making this move: 1. It's a great opportunity to work among colleagues in the Yahoo! Media Group where most of the new original content on the Yahoo! Network (including Kevin Sites in the Hot Zone ) is being created. I've worked in online web content creation for the past ten years (can you believe that -- ten years?! That's making me start to feel a bit old.), so now that Yahoo! is making a big commitment to creating original content it makes sense for me to be located where it's all happening. 2a. I love San Francisco, but to be honest I don't see as much of it as I'd like to. For the past five years(!) I've made the arduous commute from San Francisco down to Silicon Valley -- I worked for two years at the Microsoft campus in Mountain View and for the last three years at Yahoo!'s campus in Sunnyvale. I spend ten hours per week driving on the 101 freeway, and that's 10 hours too many at this point. Sure, I still do cool things up in SF, like produce a weekly pirate radio show with Allyson and go to my friend Derek's Walk-In Movies and occasionally to see bands -- but the truth is, I'm in Sunnyvale in the midst of Silicon Valley waaaay more hours per week than I'm up in SF. And since I never want to live down in the suburban sprawl of "The Valley," I'm looking at many more years of commuting ahead of me if I decided to continue living in San Francisco and working a decent tech job. Pretty much all the best tech companies: Apple, Google, Yahoo!, and eBay are each headquartered somewhere down on the Peninsula, an hour's drive from San Francisco. I love it when Bay Area people comment about all the traffic in Los Angeles. My commute in Northern California is far worse than any Southern California commute I've ever had. 2b. In Los Angeles, I can live near the Yahoo! office and still live in a great area with cafes, bars, and shops that I'll enjoy. My friend Laura and I just signed a lease on an amazing house right across the street from the beach in Venice . It's only 4 miles from the office, and it has trees in the living room growing down into the ground! (Have you ever heard of such a thing?!) And I just might *gasp* ride my bike to work along the Venice to Santa Monica beachfront bike path. 3. I've lived in San Francisco for exactly 5 years. I arrived in SF in October 2000 just as closing time was setting in over the drunken magic of the dotcom days -- the music was turned off and the dim lights were turned up and everyone had to go home alone to their cold, lonely beds.) My instincts are saying that five years is long enough to stay in one city at this point in my life. I've experienced two neighborhoods in two different housing experiments: I spent 3 years living in a loft in Lower Potrero/Dogpatch and 2 years living with some guy friends in a dilapidated Mission District Victorian. I've met tons of amazing people and been to great parties and seen some incredible things. I'll certainly miss my incredible SF friends (August, Owen, Bethany, Allyson , Bryan, Andy, Jen, Deneb, Derek, Leanne, John, Shannon, Daniel, Mici, and everyone else I'm not naming) and I'll definitely be back to visit, but it's time for a change. 4. I actually like Los Angeles. Here's what I wrote about it in my blog back in November 2001. (Four years ago!) I hope that I'll still like LA now that I'm five years older. We'll hafta see. I'll be sure to blog about it as always. 5. My dog and I are fans of warm weather. Bocce, my tiny fruit bat of a dog -- though velvety -- is practically hairless (and fat-less!). San Francisco weather -- though temperate when compared to Boston -- is still not warm enough for this little dog to go running on the beach. I also enjoy wearing flip-flops every day and walking barefoot in the sand. Do you love or hate Los Angeles? How about San Francisco? Do you have any tips for me? Well-wishes or anything to add? Labels: commute, la, moving, sanfrancisco, santamonica, sf, work, yahoo posted by Jess Barron @ 5:40 PM 
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