JESS BARRON has been posting her writing online on poprocks.com since 1997, before anyone even called these things "blogs." She has written about the web, online trends, technology, and hypertext for the past 15 years for publications including Wired.com, WildWeb.com, Yahoo Buzz, and even Yahoo's corporate blog, Yodel Anecdotal.

Jess is currently VP of Content & Community for Yoostar, an entertainment and social media site centered around user-generated video content enabled by a new greenscreen consumer technology product on sale in Best Buy and Bloomingdales nationwide. To find out more about Yoostar, check out the Gallery of Yoostar videos, Yoostar's Staff blog, Twitter feed and Facebook fan page. You can also read all Jess's blog posts tagged with "yoostar."

Before joining Yoostar, Jess spent 6 years at Yahoo, where she last served as programming director for Yahoo! News, the #1 news site on the Internet with over 40 million monthly global unique visitors. During her stint as News Director, Yahoo! News scored the first ever online-only interview with President Bush, which made news when Bush announced that he hadn't played golf in five years. Our Bush interview made even more news, when a few days after we posted it, MSNBC's Keith Olbermann found a video of Bush golfing two months after he said he given up the sport following the bombing the U.N. headquarters in Baghdad in August 2003. Prior to that she was editorial director for Yahoo.com, at the time the #1 site on the internet with over with over 48 million global unique visitors each day. For an insider's look at what it was like to work at Yahoo in the early-to-mid-2000s, check out all Jess's blog posts tagged with "yahoo" and all her photos tagged with "yahoo" on flickr.

Jess has appeared as an online news and pop culture commentator on MSNBC's "The Most", ABC News, and XM satellite radio, and she's been interviewed on a wide variety of topics for articles in an equally wide variety of publications including The Economist (for an article about Burning Man 2005), Self magazine (for an August 2005 article mentioning podcasting), and the San Francisco Chronicle. Jess has been a pioneer in online content, technology, and community since 1996, working at late '90's entertainment technology start-ups such as Monster.com, WildWeb.com, and Scour.com and large companies such as Microsoft, where she was a Program Manager for UltimateTV, a consumer DVR product that was an early Tivo-competitor. She presented her product, an application for sharing accessing and sharing music via the TV, to Microsoft founder Bill Gates.

Yahoo! counted Jess as a "cool person" from 1997-2001, and the Internet Archive still remembers(!)

In 2005, Jess was a DJ for Pirate Cat Radio 87.9 FM in San Francisco. Free Radio Berkeley Founder Stephen Dunifer taught her how to build a TV transmitter. She spent the past 10 years living in San Francisco and Los Angeles, and found herself loving both. She currently lives in Venice, CA where she spends any free time riding her beach cruiser along the boardwalk and taking tons of digital photos. Jess is the popvultcha and you can find her tweeting away on twitter. Jess received her B.A. in American Culture with a focus on media studies from Vassar College (and sometimes her blog posts mention Vassar).